Jamal, like many kids growing up in the Bronx grew up surrounded by the ambush of culture right on his doorstep, specifically Hip-Hop. However unlike the typical streotypes of materialism, toxic masculinity, and explicit lyrical content in the portrayed media, Jamal saw much more to a hip-hop lifestyle than approached in the mainstream.

Jamal Unawa is a award winning black journalist on a mission shine a spotlight onto the incredible stories, and lives of those living a hip-hop lifestyle and highlight the incredible arts and culture surrounding the movement through a unique lens.

Arts and Culture

Identity & Editorial

Art Direction / Design - Lovish Saini
Photographer - Frankie Cordoba